LE PROJET S.C.A.D
Charity Project and Collection of Original Works
S.C.A.D is a non-profit organization founded in 2002 with realistic goals: such as reducing the number of stray animals in Bangkok and improving their daily lives in a happier and healthier environment.
The organization called on Mitch Weber, director of Ogilvy Action Bangkok, Nestlé & Purina and asked Ludo Cazeba to take charge of the creation and artistic direction of the photographic production to add an energetic and unconventional touch to the idea and therefore developed partnerships with designers and shooting locations with the aim of producing 13 visuals in a very distinctive style representing men and women and their best friends.
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Celebrities and members of the SCAD Association, including actress Sikanya Saktidej Bhanubandh, model Sirinya "Cindy" Bishop, Michele Ronja Waagaard, Pattriya Na Nakorn and Miss Universe 2005 Nathalie Glebova to name a few, donated their free time to pose in a bohemian, art and chic style series with some of the cats and dogs in their care.
Nestlé Purina covered the cost of technical production and the costs of printing copies of the calendar. The Ogilvy Action agency donated the final funds needed for the production and their team donated their time to oversee the entire project.
Ludovic also organized an exhibition with these partners including an auction of 13 of his original works in a prominent location in Bangkok, all of the profits from which were donated to the organization.
