The H.O.P.E PROJECT

H.O.P.E - Happiness, Optimism, Pragmatism, Enthusiasm

The initial project and the overall plan to follow up on the Ogilvy conference in Siem Reap, which Mitch Weber and Ludovic Cazeba initiated, is to help the children of Cambodia through the creation of a "Hope" calendar with 12 superb photos of children encountered in villages, orphanages, street schools and hospitals in Cambodia and to show the happiness, the positive side of life and the hopes of the Cambodian people through a new generation in whole world. This via a website and the provision of the calendar for sale and all profits from which would be donated to non-profit organizations including the Siem Reap hospital and schools in Cambodia (as agreed during the Ogilvy conference in Siem Rieap).

Unfortunately, the project did not come to fruition and was aborted, leaving room for another company's project. The series having been created and rewarded with an honorable mention in the People category by the jury of the International Awards 2007, Ludo Cazeba plans to use it whatever happens for one of his next projects, in order to help children and families in Cambodia.